Creator who turns ideas into experiences that not only work beautifully but feel inevitable, blending design, strategy to make things worth remembering
Iryna Baran
About me
I’m a multidisciplinary creative and strategic thinker, currently studying Strategic Marketing and Communications at IE University after graduating from Parsons School of Design with a degree in Communication Design. My background combines a strong academic foundation in visual communication with hands-on experience in brand strategy, social media design, and creative content production. Having worked across both digital and print formats, I approach every project with a balance of conceptual depth and precise execution.
As a graphic designer, I’ve developed visual identities, marketing assets, and social media campaigns that blend aesthetic sophistication with strategic intent. My work often involves crafting cohesive brand languages — from typography and color palettes to layout systems and imagery — that not only communicate clearly but also evoke the right emotional response. This design expertise, paired with my passion for the luxury goods sector, fuels my drive to create visual experiences that feel both timeless and relevant in today’s competitive market.
